Happy New Year!!!
While we haven’t been racing and high-fiving here in the states, CX racing has been taking place, albeit less frequently, in Europe. The culmination of the season takes place this Weekend at the UCI World Cyclocross Championships in Ostend, Belgium. Unfortunately it doesn’t look like NBC SportsGold is broadcasting the event, but we’re sure there are other ways to watch online (please post links in the comments), and you can always bet fake money on the event. Note also there will only be elite/senior Women’s and Men’s events as the U23 and Juniors were cancelled, because… COVID. But hey, at least Štybar is racing!
We like to think there is a silver lining to every situation, and the past year’s global pandemic is no exception. For example, we’ve been looking for a way to offer CCC merchandise in an easy and non-wasteful manner that directly benefits the series for everyone. So with a bunch (okay a ton) of extra time on our hands this past Autumn we put the pieces in place to have readily available merchandise all year long. Nothing super fancy (right now) and we don’t expect to finance the entire series… just having some fun with it.
We are partnering with Triad Logo Company to offer CCC branded merchandise, but all profits will go to the CCC and our affiliated programs. We want to be 100% clear here, no individual is profiting from this CCC merch. All proceeds will benefit the series (paying for website hosting, replacing broken step-in stakes, etc.) or the programs we support (Blackstone Bicycle Works, West Town Bikes, etc.).
Links to the CCC store on Teespring is here and on the merch page of our site. We currently have a handful of designs, starting with the soon to be classic CCC design, but there are many, many more designs in the pipeline and we will post on the merch page and Tweet when new deigns are available. We’d like to point out that all profits from the Blackstone Bicycle Works and West Town Bikes designs will directly benefit these two groups and not the series. We’ll also being doing several collaborations with CCC participants/groups/teams/memes, the first of which is the PMA design with Morning Bird Studio. We’ll be reaching out to other groups/teams over the next several months, but if you’d like to do a CCC collab, drop us an email.
We hope you like the designs but more importantly the ideas and fun of it all. And if you have an idea or suggestion our email inbox is always open, for merch or anything else. We miss you all, so cheers and here’s to 2021… maybe?